Artificial intelligence art is facing a copyright problem. Here’s what it means for creators.

This summer, X (formerly Twitter) introduced its subscribers to Flux, a cutting-edge artificial intelligence image generator developed by Black Forest Labs. Soon after, the platform became saturated with images of celebrities and fictional characters created by AI.

Some entertainment and gaming industry titans were not happy. Disney and Nintendo, two companies with a track record for aggressively defending their intellectual property, place strict limits on using their characters and images. That left X users wondering how the companies would respond to the hundreds of millions of high-quality images of their favorite princesses and Italian plumbers firing guns or hobnobbing with controversial political figures.