Raised: 40000

Goal: 200000

Your gift is tripled
through Dec. 31.

Help us raise for local news

raised Goal

Learn more Give now
  • DONATE TO SUPPORT LOCAL NEWS!
  • Sign In
  • Local News
    • Featured News
    • Bay Area News
    • Marin News Matters
    • Santa Clara County News Matters
    • Mendocino News Matters
    • Stockton News Matters
    • Equity Ripples
    • Amplifying Voices
    • Inspire Me
  • CA News
    • California Currents
    • California Local
    • KQED
  • Crime, Justice, & Prison News
    • Inside/Out
    • Crime & Public Safety
    • Prison News
  • The Big Issues
    • Living Longer & Aging in the Bay Area
    • Housing & Homelessness
    • Public Health
    • Environment
  • Arts & Culture
    • Arts & Entertainment
    • Bay City Books
    • Travel
    • Bay City Sketchbook
  • Education & Youth Voices
    • Education Matters
    • Youth Voices
    • Contra Costa Youth Journalism
    • Mosaic
  • Technology, AI & Innovation
    • Experiments with AI
    • Science, Nature & Technology
    • Data Points
  • Special Projects
    • Musk v. Altman
    • Audio Files
    • Bay City Beat
    • Listen In Marin
    • Remember When
    • Talkers
    • Trailblazers
  • Bay City News Labs
    • About Bay City News Labs
  • About Us
    • About Our Staff
    • About Our Board
    • Bay City News Internships
    • Frequently Asked Questions
    • Newsletters
    • Bay City News … in the News
    • Sponsorships and Advertising
    • Write for Local News Matters
    • Our Policies at a Glance
    • Why We’re Asking for Your Email (And Why It Matters)
  • Election 2026
  • Facebook
  • Twitter
  • Instagram
  • RSS

  • Local News
    • Featured News
    • Bay Area News
    • Marin News Matters
    • Santa Clara County News Matters
    • Mendocino News Matters
    • Stockton News Matters
    • Equity Ripples
    • Amplifying Voices
    • Inspire Me
  • CA News
    • California Currents
    • California Local
    • KQED
  • Crime, Justice, & Prison News
    • Inside/Out
    • Crime & Public Safety
    • Prison News
  • The Big Issues
    • Living Longer & Aging in the Bay Area
    • Housing & Homelessness
    • Public Health
    • Environment
  • Arts & Culture
    • Arts & Entertainment
    • Bay City Books
    • Travel
    • Bay City Sketchbook
  • Education & Youth Voices
    • Education Matters
    • Youth Voices
    • Contra Costa Youth Journalism
    • Mosaic
  • Technology, AI & Innovation
    • Experiments with AI
    • Science, Nature & Technology
    • Data Points
  • Special Projects
    • Musk v. Altman
    • Audio Files
    • Bay City Beat
    • Listen In Marin
    • Remember When
    • Talkers
    • Trailblazers
  • Bay City News Labs
    • About Bay City News Labs
  • About Us
    • About Our Staff
    • About Our Board
    • Bay City News Internships
    • Frequently Asked Questions
    • Newsletters
    • Bay City News … in the News
    • Sponsorships and Advertising
    • Write for Local News Matters
    • Our Policies at a Glance
    • Why We’re Asking for Your Email (And Why It Matters)
  • Election 2026
Skip to content
Local News Matters

Local News Matters

Connecting audiences with quality, local news

  • DONATE TO SUPPORT LOCAL NEWS!
  • Sign In
Sign In
  • Local News
    • Featured News
    • Bay Area News
    • Marin News Matters
    • Santa Clara County News Matters
    • Mendocino News Matters
    • Stockton News Matters
    • Equity Ripples
    • Amplifying Voices
    • Inspire Me
  • CA News
    • California Currents
    • California Local
    • KQED
  • Crime, Justice, & Prison News
    • Inside/Out
    • Crime & Public Safety
    • Prison News
  • The Big Issues
    • Living Longer & Aging in the Bay Area
    • Housing & Homelessness
    • Public Health
    • Environment
  • Arts & Culture
    • Arts & Entertainment
    • Bay City Books
    • Travel
    • Bay City Sketchbook
  • Education & Youth Voices
    • Education Matters
    • Youth Voices
    • Contra Costa Youth Journalism
    • Mosaic
  • Technology, AI & Innovation
    • Experiments with AI
    • Science, Nature & Technology
    • Data Points
  • Special Projects
    • Musk v. Altman
    • Audio Files
    • Bay City Beat
    • Listen In Marin
    • Remember When
    • Talkers
    • Trailblazers
  • Bay City News Labs
    • About Bay City News Labs
  • About Us
    • About Our Staff
    • About Our Board
    • Bay City News Internships
    • Frequently Asked Questions
    • Newsletters
    • Bay City News … in the News
    • Sponsorships and Advertising
    • Write for Local News Matters
    • Our Policies at a Glance
    • Why We’re Asking for Your Email (And Why It Matters)
  • Election 2026
Posted inLocal News

Santa Cruz County sales tax increase likely headed toward approval

by Thomas Hughes, Bay City News November 4, 2026November 4, 2026

Share this:

  • Share on X (Opens in new window) X
  • Share on Facebook (Opens in new window) Facebook
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on WhatsApp (Opens in new window) WhatsApp
  • Email a link to a friend (Opens in new window) Email

Santa Cruz County voters appear in early, unofficial election night results to favor raising the sales tax in the county by a half-cent.

Measure E needs a simple majority to pass and led initial returns with about 60% of votes recorded so far in support.

Don't miss out on Bay Area news, delivered to your inbox twice a week.

The measure is projected to raise about $27 million a year for the city’s general fund. Backers pledged to dedicate the money to shore up lost federal funding for food assistance, health care and general services.

The extra tax would expire in five years.

The tax would apply countywide, including in incorporated cities that have passed their own tax increases.

You’ve read the story. Help fund the next one.

Reporting doesn’t happen because someone clicks. It happens because someone pays for the time it takes to ask questions, check facts and get the story right.

We make that work free to read. We’re asking you to help make it possible.

If this reporting matters to you, don’t stop at reading. Make a donation today.

Your gift is tripled
through Dec. 31.
Help pay for the reporting

If Measure E is passed, the new rates would range from 9.75% in Capitola to 10% in the unincorporated area, and 10.25% in the cities of Watsonville and Santa Cruz.

Tagged: Capitola, Election 2026, election results, Measure E, November 2026 election, sales tax, Santa Cruz County, tax increase, Watsonville
Local News Matters
  • Facebook
  • Twitter
  • Instagram
  • RSS

Bay City News Foundation
(510) 251-8100
newsroom@baycitynews.com

Staff Page

Terms of Use

FIND MORE STORIES

  • Local & Community News
  • California News
  • Politics & Civic Engagement
  • Crime, Justice, & Prison News
  • The Big Issues
  • Arts & Culture
  • Education & Youth Voices
  • Technology, AI & Innovation
  • Special Projects
  • About Bay City News
© 2026 Connecting audiences with quality, local news Powered by Newspack

Nonprofit. Local. Reader-funded.

What would happen if local news went away?

Because of donors like you,
we’re still here.

Democracy needs nonprofit journalism, and Northern California deserves reporting that holds power accountable and keeps communities informed. We won’t back down from that mission. But we can’t do it without you.

What would happen if local news went away?

Your gift is tripled
through Dec. 31.

$
$
$

Your contribution is appreciated.

Sign in or register

Or

Sign in by entering the code we sent to , or clicking the magic link in the email.

Forgot password
Continue Set a password (optional)

Terms & Conditions. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Register

We'll create a new account for .

Sign up for newsletters

Get the best of Local News Matters directly in your email inbox.

Sending to:

Gift this article

Complete your transaction