San Francisco Municipal Transportation Agency employees gathered inside the agency’s Van Ness Avenue office on Tuesday morning to participate in the first annual Fare Day Out campaign, an effort to have more public transportation riders pay their fare and give thanks to those who do.

Riders disembark from an electric trolley bus at the 7th and Market Street stop in San Francisco on Tuesday, Aug. 11, 2026. SFMTA is introducing its Fare Day Out campaign, an effort to educate public transit riders on ways to pay for their trips and to show that the agency will be checking for more compliance. (Andres Jimenez Larios/Bay City News)

SFMTA Director Julie Kirschbaum and employees at the SFMTA donned neon green and orange vests as they set out to greet riders on Muni’s light-rail and bus networks, thanking those who paid their fare while providing information to those who hadn’t on how to remain fare-compliant and the financial assistance options the agency has available for those who need it.

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