It’s the party of the year: 80-plus bands, celebrity chefs, a silent disco, comedians, wine from Napa’s biggest names, even a spa. From Friday to Sunday, 120,000-plus music lovers and partiers are expected to turn up at this year’s BottleRock Napa Valley festival and afterparties around Napa.
The festival is a variety pack of pop culture icons and artists on seven stages around the 36-acre Napa Valley Expo near the city’s downtown. Rapper Lil Wayne’s set is right before ’80s Australian rockers Men at Work. TikTok chef QCP and Jersey Shore’s DJ Pauly D share the Williams Sonoma Culinary Stage.
DJ sets and vendors are where the Bay Area talent shines. Lumpia from Cooked by Gio and sushi by Eiko’s Napa will feed the hungry masses. Veteran Bay Area radio DJ Kevvy Kev holds down a silent disco and DJ Umami plays hip hop and R&B between sets on the culinary stage.
DJ Tylawave, aka North Bay native Tyla Rae Jones, will spin records Sunday afternoon over margaritas at the Patron Vinyl Hacienda tent. She plans to bring a mix from her collection, playing “Funk, soul and contemporary jams,” she said, adding, “I always play Grace Jones.”
In 2010, noting a male-dominated DJ scene in San Francisco, Jones founded Where My Ladies At, an all-femme DJ collective. BottleRock will be her biggest festival yet.
Before tickets sold out in April, a single-day general admission cost $252, with a three-day VIP pass priced over $1,300.
A report coordinated by the city of Napa and Latitude 38 shows that revenue from the 2025 BottleRock and La Onda festivals combined added up to $2.1 million in revenue for city services. The festival was started in 2013 by Latitude 38, and Live Nation Entertainment acquired a majority stake in BottleRock in 2017.
In February, Latitude 38 announced the last-minute cancellation of the third-ever La Onda, BottleRock’s Latin music counterpart. In 2025, La Onda drew nearly 60,000 attendees.
Many in Napa stand to gain from the bustling BottleRock weekend. According to a city contract with Latitude 38, the hourly wage for a Napa police officer increases for the weekend, coming out to $215. In total, Latitude 38’s bill for fire and police is estimated at $403,468.13.