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Posted inLocal News

Lurie names Sarah Madland to lead SF parks; new GM pledges to keep focus on recreation

by Alise Maripuu, Bay City News May 14, 2026May 13, 2026

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San Francisco Mayor Daniel Lurie has picked a new head of the city’s Recreation and Park Department after a nationwide search.

Sarah Madland, who has worked in the department for more than 15 years as the director of policy and public affairs, will lead the department as its general manager. She has previously worked in the City Attorney’s Office and at City Hall as a legislative aide for the Board of Supervisors.

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“Sarah Madland understands that the ‘rec’ in Rec and Park matters just as much as the parks themselves,” Lurie said in a statement. “That is the type of leadership she will bring to our world-class park system.”

Madland was chosen out of more than 150 candidates who applied for the position.

“Our responsibility is to deliver programs and public spaces that are welcoming, reliable, and responsive to what San Franciscans need, so every person feels a sense of belonging in their neighborhood recreation center and park.”
Sarah Madland, San Francisco Recreation and Park Department general manager

“We interviewed outstanding candidates from both inside and outside the city,” said Recreation and Park Commission President Kat Anderson in a statement. “Sarah Madland rose to the top, because she combines vision, operational experience, political skill, and a genuine love for San Francisco’s parks and neighborhoods.”

During her time working for the department, Madland has contributed to several initiatives for San Francisco parks, such as helping expand a citywide volunteer network to support neighborhood parks and leading public investment campaigns to raise money for revitalizing the city’s parks. She also spearheaded the conversion of John F. Kennedy Drive in Golden Gate Park into a promenade.

Madland said in a statement that she wants to continue making San Francisco parks and recreation programs suitable to the needs to residents.

“Our responsibility is to deliver programs and public spaces that are welcoming, reliable, and responsive to what San Franciscans need, so every person feels a sense of belonging in their neighborhood recreation center and park,” she said.

Tagged: City government, Featured, Featured News, Golden Gate Park, JFK Promenade, Local Government, Mayor Daniel Lurie, parks, public spaces, Rec and Park, recreation, San Francisco, San Francisco Recreation and Park Department, Sarah Madland

Alise Maripuu, Bay City News

Alise is a general assignment reporter with a focus on covering government, elections, housing, crime, courts and entertainment in San Francisco and on the Peninsula. Alise is a Bay Area native from San Carlos. She studied history at University of California, Santa Cruz and first started journalism at Skyline College’s school newspaper in San Bruno. She has interned for Bay City News and for Eesti Rahvusringhääling, or Estonian Public Broadcasting. She has covered everything from the removal of former San Mateo County Sheriff Christina Corpus to the divisive battle over the Great Highway on San Francisco’s west side. Please send her any tips.

More by Alise Maripuu, Bay City News
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