Opinion: Care, not crackdowns — Benioff has it wrong about how to solve SF homelessness

WHEN SALESFORCE FOUNDER MARC BENIOFF suggested that the National Guard should be deployed to “clean up” San Francisco, it was like a reminder from another time, when violence was considered an answer to poverty.

Salesforce is not just another business based in San Francisco; it is a major employer in the city, an economic engine, and a cultural symbol. The Salesforce Tower stands out against the skyline as a reminder of how the tech boom changed the Bay Area by bringing in money and power. But that success has also made the gap between those who have benefited from the city’s growth and those who have been left behind by rising rents, displacement, and shrinking social safety nets even bigger.