San Jose to dress buildings in ‘supergraphic’ ads as city prepares for major sports events

CITY OFFICIALS WANT SAN JOSE to reap the economic benefits from the World Cup and Super Bowl when they come to the region next year, and large-scale advertisements attached to buildings is part of the plan.

The San Jose City Council has unanimously approved bringing back “supergraphic” signs to broadcast ads on buildings in downtown and North San Jose for the first time since phasing them out two years ago. The signs will allow San Jose companies to advertise during large conventions or events when more than 700 hotel room nights are booked or 10,000 people are projected to attend. The signs are allowed to be used 75 days before and after the event, and no more than 180 days total.