IN THE TIME BEFORE CELLPHONES, local news outlets relied heavily on advertising for most of their income. In recent decades, much of that advertising has moved to platforms like Google and Facebook and so has local news content. The tech companies could repost local news for free, drawing eyes (and customers) away from local news websites.
This week, two efforts to redirect those advertising profits back into local newsrooms are calling on the California Legislature to hear their proposals. Sept. 12 is the last day to pass bills in the Legislature, and the governor will sign the budget a month later.
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