Beauty and the tariff: Palo Alto salon owner squeezed by rising costs, shrinking demand

An industry veteran, Rozita Police said this is a particularly hard time for estheticians and cosmetologists

by Sejal Parekh, Bay City News May 4, 2025May 5, 2025

For Rozita Police, hair products like these are the backbone of her work—but new tariffs have made even basic supplies harder to afford. (Diane Bakunawa/Bay City News)

ROZITA POLICE WORRIES if her Palo Alto-based cosmetology business will be able to weather the tariffs proposed by President Donald Trump.

Police, 51, has worked in the beauty industry since 2008, and has owned her business since 2011. She is an expert threader, hair stylist, and waxer.

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