‘They are job creators’: San Jose arts and culture sector offers sizable economic boost

DOWNTOWN SAN JOSE is a hub for cultural events — and with a menu of festivals on tap through spring and summer, local businesses should be able to capture some of the revenue stream.

Cultural events such as Cinco de Mayo, San Jose Fountain Blues & Brews Festival, San Jose Jazz Summer Fest and South First Fridays art walks will fill the streets with foot traffic. Those crowded sidewalks should help boost the local economy and reaffirm the arts as an economic engine. With a constant diet of events, the city will have opportunities to activate its downtown core and drive revenue, proponents of the arts said.