Two Bay Area consumers have filed suit in federal court in San Francisco alleging that their toothpaste contained potentially harmful levels of per- and polyfluoroalkyl substances, also known as PFAS, the so-called “forever chemicals.”

The suit claims that by representing its toothpaste as “natural,” Davids Natural Toothpaste, Inc. of Menifee, California, violated state laws on advertising and fair competition.

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Joe Dworetzky is a second career journalist. He practiced law in Philadelphia for more than 35 years, representing private and governmental clients in commercial litigation and insolvency proceedings. Joe served as City Solicitor for the City of Philadelphia under Mayor Ed Rendell and from 2009 to 2013 was one of five members of the Philadelphia School Reform Commission with responsibility for managing the city’s 250 public schools. He moved to San Francisco in 2011 and began writing fiction and pursuing a lifelong interest in editorial cartooning. Joe earned a Master’s in Journalism from Stanford University in 2020. He covers Legal Affairs and writes long form Investigative stories. His occasional cartooning can be seen in Bay Area Sketchbook. Joe encourages readers to email him story ideas and leads at joe.dworetzky@baycitynews.com.