Levi’s Stadium will remain the name of the San Francisco 49ers’ home stadium in Santa Clara into the 2040s under a proposed naming rights extension announced this week.

The 10-year extension for the stadium’s naming rights and team sponsorship, worth a combined $170 million, would secure San Francisco-based Levi Strauss & Co.’s naming rights through the 2043 NFL season pending approval by the Stadium Authority Board.

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Dan McMenamin is the managing editor at Bay City News, directing daily news coverage of the 12-county greater Bay Area. He has worked for BCN since 2008 and has been managing editor since 2014 after previously serving as BCN’s San Francisco bureau reporter. A UC Davis graduate, he came to BCN after working for a newspaper and nonprofit in the Davis area. He handles staffing, including coaching of our interns, day-to-day coverage decisions and management of the newswire.