The Super Bowl is returning to the South Bay in 2026, and local movers and shakers hope to get the region more shine than it received last time around, when San Francisco drew the lion’s share of the fans and revenue.
Some leaders suggest San Jose and its boosters should work to undercut and outcompete San Francisco, while others want more collaboration to increase the whole area’s wealth, according to interviews with officials and email conversations obtained by San José Spotlight.
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