Mike and Niki’s Honey Company co-owner Niki Canotas (left), San Jose Socks owner Dana Arauz and Greenlee's kiosk owner Lino “Linus” Arauz said being at the airport boosts business. (Lorraine Gabbert/San José Spotlight)

SAN JOSE MINETA INTERNATIONAL AIRPORT is creating a sense of place, with local fare greeting travelers.

The airport revamped its retail program to attract hometown vendors and showcase what San Jose has to offer. Having a local site at the airport helps businesses take advantage of foot traffic, increase product awareness and boost sales. Plans are in the works for a dozen concessions to open by the end of the year ahead of the Super Bowl and FIFA World Cup. SJC’s kiosk program, administered by Provenzano Resources Inc., provides opportunities for local businesses to promote their brands and jumpstart new ones with a low-capital investment.

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