San Jose is moving forward with establishing its sixth business improvement district, giving East Side leaders hope for a thriving economic sector and community going into 2025.

The San Jose City Council on Tuesday unanimously voted in favor of starting the Tully Road Eastridge Business Improvement District, a partnership between business owners and the city to coordinate events to draw more foot traffic. Events include a night market and the first of what will be an annual festival hosted by the Tully Road-Eastridge Business Association last weekend. At the meeting, Mayor Matt Mahan congratulated District 8 Councilmember Domingo Candelas, who represents the area, on a successful inaugural festival.

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