WITH THE SAN FRANCISCO 49ERS and Kansas City Chiefs set to face off in the 2024 Super Bowl, another conversation now begins in earnest about the TV commercials that will run during one of the most-watched television events of the year. And while some of the usual suspects will once again advertise on-air to the more than 110 million viewers watching the game in the U.S., other regulars will be noticeably absent.
As professors who study marketing and business ethics, we’re keenly interested in Super Bowl advertising. So we looked at the roster of advertisers in search of trends.
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