Meta’s Threads surging, but mass migration from Twitter likely to remain an uphill battle

TWITTER’S MOVE ON July 1, 2023, to limit the number of tweets users can see in a day was the latest in a series of decisions that has spurred millions of users to sign up with alternative microblogging platforms since Elon Musk acquired Twitter last year.

In addition to a surge in numbers on Mastodon, the acquisition and subsequent changes boosted small existing platforms like Hive Social and has spawned brand new upstarts like Spoutible and Spill.