A screenshot of Canesa's Brooklyn Heros deli in Clayton via Google Maps.

An East Bay deli’s attempt to leverage a national controversy may have backfired last weekend after the owner offered free food to anyone saying “send her back” while placing their order.

John Canesa of Canesa’s Brooklyn Heros, at 6026 Main St. in Clayton, offered a free side dish to anyone who repeated the racist chant that went viral after President Donald Trump’s rally in North Carolina.

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