SOCCER FANS from around the world are expected to flood Santa Clara this weekend for the FIFA World Cup, bringing team chants, fan marches and crowds to Levi’s Stadium — but outdoor merchants and food vendors may not benefit from the event at all.
Santa Clara has created a “special event zone” to temporarily restrict sidewalk vending, outdoor merchandise sales, food sales, mobile advertising, product giveaways and temporary structures within a designated area around the stadium during World Cup events. Officials said these restrictions are necessary for crowd control, emergency access, public safety and counterfeit enforcement.
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