THE FIFA WORLD CUP is the last of the sports trifecta to bring an economic boost into Santa Clara County following the Super Bowl in February and NCAA March Madness.
An international crowd is expected to descend on Levi’s Stadium in Santa Clara, increasing sales and foot traffic in neighboring cities between June 13 through July 1. But local businesses have mixed reactions as to how well they will fair during the two and a half week period, since most of the games are in the early group stages.
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