A crowd of animal rights activists marched through the streets of San Francisco on Saturday demanding that Zoe Rosenberg, a woman convicted of trespassing at a Petaluma farm to take chickens, be released from jail.

FILE: Animal activist Zoe Rosenberg with two rescued chickens, Ron and Ginny, at Happy Hen Animal Sanctuary in San Luis Obispo. Rosenberg began serving a 90-day sentence on Wednesday, Dec. 10, 2025, related to her conviction on charges of trespassing and tampering with a vehicle after she entered Petaluma Poultry farm in June 2023. (Direct Action Everywhere via Bay City News)

Dozens of protesters with Direct Action Everywhere, an animal rights organization that Rosenberg belongs to, banged drums and chanted slogans like “Prosecute animal cruelty, not animal rescuers!”

Rosenberg, a 23-year-old student from University of California, Berkeley, began serving a 90-day sentence at the Sonoma County Main Adult Detention Facility in Santa Rosa last Wednesday.

In October, she was convicted of felony conspiracy and misdemeanor counts of trespassing and tampering with a vehicle after she entered Petaluma Poultry farm in June 2023.

But Direct Action Everywhere, or DxE, says that Rosenberg should not face consequences for attempting to rescue chickens from alleged inhumane treatment at Petaluma Poultry.

“Punish cruelty, not kindness!” marchers shouted.

Petitioning for a pardon

Rosenberg is required to serve the first 30 days of her 90-day sentence in jail, after which she is eligible to apply for jail alternatives. She is ordered to serve two years of supervised probation and must pay over $100,000 in restitution to Petaluma Poultry, a subsidiary of Perdue, one of the largest poultry producers in the country.

A petition demanding that Gov. Gavin Newsom pardon Rosenberg has received more than 30,000 signatures, according to DxE.

The group rallying to release Rosenberg held a 12-foot-long banner featuring a link to the website www.freezoe.org where the petition can be found.

Direct Action Everywhere activists march in San Francisco on Saturday, Dec. 13, 2025, urging Gov. Gavin Newsom to pardon and release animal rescuer Zoe Rosenberg. (Direct Action Everywhere via Bay City News)

DxE also argues that Rosenberg’s health could be compromised if she is incarcerated, saying that jail time is a “potential death sentence” due to Rosenberg having Type 1 diabetes. Rosenberg currently uses an insulin pump and a feeding tube.

The crowd marched from Mission Dolores Park to City Hall.

Emily Guzzardi, a San Francisco resident, said she joined the march to speak out against Rosenberg’s sentence.

“I welcomed the opportunity to show up in solidarity for Zoe, to raise attention about her ridiculously punitive jail sentence, and to continue to speak out for the animals who suffer for our pleasure and convenience,” Guzzardi said in a statement.

Additional marches calling for Rosenberg to be freed from jail also occurred Saturday in Boston and New York City. Another “Free Zoe” march took place Sunday in Los Angeles.

Alise Maripuu is an intern at BCN with a focus on covering the Peninsula. Originally from San Carlos, Alise discovered her passion for journalism after studying abroad in Thailand during her senior year attending UC Santa Cruz. Her experience in Thailand taught her the consequences for democracy when living in a society with strict laws against free speech. After graduating with a bachelor’s degree in history, Alise took courses in journalism at Skyline Community College to learn how to write for news. As the Chief Copy Editor on Skyline’s student-run newspaper for the 2023-24 school year, Alise gained editing and managing experience leading a team of reporters. She covered hyperlocal stories affecting her campus such as the rise in food and housing insecurity. Alise wants to focus on data journalism.