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Posted inLocal News

A toast to tourism: San Jose relaxes drinking rules in entertainment zones during events

by Vicente Vera, San Jose Spotlight May 27, 2025May 23, 2025

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San Jose Mayor Matt Mahan and District 3 Councilmember Carl Salas (right) speak about entertainment zones at Post Street on May 20, 2025. (Vicente Vera/San Jose Spotlight)

SAN JOSE ECONOMIC OFFICIALS want to allow the sale and consumption of alcoholic drinks outside downtown’s most popular plazas and public streets during next year’s major sports events.

With the economic impact from the 2026 FIFA World Cup and Super Bowl 60 in nearby Santa Clara, the San Jose City Council voted unanimously Tuesday to approve “entertainment zone” designations at six locations within downtown business districts. Sports fans will be able to buy and consume “to-go” alcoholic beverages during World Cup watch parties at San Pedro Street, Post Street, the SoFA district, Little Italy, Fountain Alley and Paseo de San Antonio.

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Tagged: alcoholic beverages, downtown San Jose, entertainment, entertainment zones, events, FIFA World Cup, La Avenida, legislation, Mayor Matt Mahan, Peter Ortiz, San Jose, San Jose City Council, San Jose Spotlight, Santana Row, SoFA district, special events, sports, Super Bowl, tourism

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