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Posted inLocal News

Kirschbaum gets permanent role as SFMTA chief, lauded for elevating rider experience

by Ruth Dusseault, Bay City News February 21, 2025

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Mayor Daniel Lurie has announced Julie Kirschbaum as the San Francisco Municipal Transportation Agency’s permanent director of transportation.

Kirschbaum was appointed by former mayor London Breed as acting director Jan. 1, taking over for Jeffrey Tumlin, who left after five years of leading the SFMTA. She is the first woman to hold this position permanently.

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Julie Kirschbaum has received the permanent appointment of SFMTA director of transportation. (SFMTA)

With two decades of experience, she previously led the SFMTA’s transit division from 2018 to 2024, steering Muni through the challenges of the COVID-19 pandemic, which dramatically decreased ridership when office workers began working from home.

SFMTA’s revenues in the most recent fiscal year were 16% less than before the COVID-19 pandemic, with bus and light-rail vehicle fares, parking fees and other revenue sources all down. The agency estimates that in fiscal year 2026-27, when federal, state and regional relief funds run out, SFMTA’s budget deficit will be at least $239 million and as much as $322 million.

“She has delivered operational improvements throughout the system, including embracing the proactive, preventative maintenance practices that have helped reduce subway delays by an astonishing 70%,” the mayor’s announcement said. “She has made customer experience her North Star, elevating the experience for Muni’s 500,000 daily riders.”

Tagged: appointment, commute, coronavirus pandemic, COVID-19 pandemic, Mayor Daniel Lurie, Muni, public transit, San Francisco, San Francisco Municipal Transportation Agency, SFMTA, transportation, women leaders

Ruth Dusseault, Bay City News

Ruth Dusseault is an investigative reporter and multimedia journalist focused on environment and energy. Her position is supported by the California local news fellowship, a statewide initiative spearheaded by UC Berkeley aimed at supporting local news platforms. While a student at UC Berkeley’s Graduate School of Journalism (c’23), Ruth developed stories about the social and environmental circumstances of contaminated watersheds around the Great Lakes, Mississippi River and Florida’s Lake Okeechobee. Her thesis explored rights of nature laws in small rural communities. She is a former assistant professor and artist in residence at Georgia Tech’s School of Architecture, and uses photography, film and digital storytelling to report on the engineered systems that undergird modern life.

More by Ruth Dusseault, Bay City News

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