Support our work!

Ensure the future of local Bay Area News by becoming a Local News Matters member today.

$
$
$

Thanks for your contribution!

Sign up for our free newsletters!

Receive in-depth news stories and arts & entertainment coverage from around the Bay Area in your inbox.

  • DONATE TO SUPPORT LOCAL NEWS!
  • Sign In
  • Local News
    • Featured News
    • Bay Area News
    • Marin News Matters
    • Santa Clara County News Matters
    • Mendocino News Matters
    • Stockton News Matters
    • Equity Ripples
    • Amplifying Voices
    • Inspire Me
  • CA News
    • California Currents
    • California Local
    • KQED
  • Election Results
  • Crime, Justice, & Prison News
    • Inside/Out
    • Crime & Public Safety
    • Prison News
  • The Big Issues
    • Living Longer & Aging in the Bay Area
    • Housing & Homelessness
    • Public Health
    • Environment
  • Arts & Culture
    • Arts & Entertainment
    • Bay City Books
    • Travel
    • Bay City Sketchbook
  • Education & Youth Voices
    • Education Matters
    • Youth Voices
    • Contra Costa Youth Journalism
  • Technology, AI & Innovation
    • Experiments with AI
    • Science, Nature & Technology
    • Data Points
  • Special Projects
    • Audio Files
    • Bay City Beat
    • Listen In Marin
    • Remember When
    • Talkers
    • Trailblazers
  • About Us
    • About Our Staff
    • About Our Board
    • Bay City News Internships
    • Frequently Asked Questions
    • Newsletters
    • Bay City News … in the News
    • Sponsorships and Advertising
    • Write for Local News Matters
  • BCN Wire Clients
  • Facebook
  • Twitter
  • Instagram
  • RSS

  • Local News
    • Featured News
    • Bay Area News
    • Marin News Matters
    • Santa Clara County News Matters
    • Mendocino News Matters
    • Stockton News Matters
    • Equity Ripples
    • Amplifying Voices
    • Inspire Me
  • CA News
    • California Currents
    • California Local
    • KQED
  • Election Results
  • Crime, Justice, & Prison News
    • Inside/Out
    • Crime & Public Safety
    • Prison News
  • The Big Issues
    • Living Longer & Aging in the Bay Area
    • Housing & Homelessness
    • Public Health
    • Environment
  • Arts & Culture
    • Arts & Entertainment
    • Bay City Books
    • Travel
    • Bay City Sketchbook
  • Education & Youth Voices
    • Education Matters
    • Youth Voices
    • Contra Costa Youth Journalism
  • Technology, AI & Innovation
    • Experiments with AI
    • Science, Nature & Technology
    • Data Points
  • Special Projects
    • Audio Files
    • Bay City Beat
    • Listen In Marin
    • Remember When
    • Talkers
    • Trailblazers
  • About Us
    • About Our Staff
    • About Our Board
    • Bay City News Internships
    • Frequently Asked Questions
    • Newsletters
    • Bay City News … in the News
    • Sponsorships and Advertising
    • Write for Local News Matters
  • BCN Wire Clients
Skip to content
Local News Matters

Local News Matters

Connecting audiences with quality, local news

  • DONATE TO SUPPORT LOCAL NEWS!
  • Sign In
Sign In
  • Local News
    • Featured News
    • Bay Area News
    • Marin News Matters
    • Santa Clara County News Matters
    • Mendocino News Matters
    • Stockton News Matters
    • Equity Ripples
    • Amplifying Voices
    • Inspire Me
  • CA News
    • California Currents
    • California Local
    • KQED
  • Election Results
  • Crime, Justice, & Prison News
    • Inside/Out
    • Crime & Public Safety
    • Prison News
  • The Big Issues
    • Living Longer & Aging in the Bay Area
    • Housing & Homelessness
    • Public Health
    • Environment
  • Arts & Culture
    • Arts & Entertainment
    • Bay City Books
    • Travel
    • Bay City Sketchbook
  • Education & Youth Voices
    • Education Matters
    • Youth Voices
    • Contra Costa Youth Journalism
  • Technology, AI & Innovation
    • Experiments with AI
    • Science, Nature & Technology
    • Data Points
  • Special Projects
    • Audio Files
    • Bay City Beat
    • Listen In Marin
    • Remember When
    • Talkers
    • Trailblazers
  • About Us
    • About Our Staff
    • About Our Board
    • Bay City News Internships
    • Frequently Asked Questions
    • Newsletters
    • Bay City News … in the News
    • Sponsorships and Advertising
    • Write for Local News Matters
  • BCN Wire Clients
Posted inLocal News

Sonoma’s Measure J: Early results show major defeat for ban on large animal farms

by Ruth Dusseault, Bay City News November 5, 2024November 5, 2024

Share this:

  • Share on X (Opens in new window) X
  • Share on Facebook (Opens in new window) Facebook
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on WhatsApp (Opens in new window) WhatsApp
  • Email a link to a friend (Opens in new window) Email
A sign opposing Measure J in Santa Rosa, Calif. on Nov. 3, 2024. Sonoma County voters are being asked to ban concentrated feeding operations in the county, a decision that could result in similar bans across the state. (Sarah Stierch via Bay City News)

A controversial ban on large animal farms in Sonoma County appears to be heading for a major defeat, as early returns show 85% of the voters rejecting Measure J. 

The citizen initiative would have changed the nature of animal farming in Sonoma County by phasing out or scaling down an estimated 21 animal farms, many of them legacy family businesses. 

Don't miss out on Bay Area news, delivered to your inbox twice a week.

Measure J’s opponents included five city councils who passed resolutions against the measure. Both the Democratic and Republican Parties of Sonoma County also opposed the measure. The measure’s supporters said that the ordinance would prevent the growth of more concentrated animal feeding operations, or CAFOs. 

Contribute to Local News Matters

$
$
$

Support our independent, nonprofit newsroom, Local News Matters, by becoming a member today. Members enable us to pay reporters, photographers and editors to serve our communities with local news that matters in the greater Bay Area.

The measure was initiated by the Coalition to End Factory Farming, a collection of animal rights groups that have been active for years in Sonoma County. They include the group Direct Action Everywhere, which has a history of trespassing to photograph inside feeding operations or to remove animals. 

On Friday, Sonoma County Judge Robert LaForge scheduled a felony trial in May for Zoe Rosenberg, 22, who is being prosecuted for removing four chickens from Perdue’s Petaluma Poultry slaughterhouse in June 2023. Her charges include felony conspiracy and three misdemeanors for trespassing, petty theft and tampering with a vehicle.  Direct Action Everywhere’s co-founder, Wayne Hsiung, was arrested last November on suspicion of felony trespassing at chicken and duck farms in 2018 and 2019.  

The Coalition to End Factory Farming released a statement late Tuesday saying the “No on J” campaign was backed by industry giants like Perdue and that opponents circulated misleading claims, such as the false assertion that Measure J would shut down 60 organic dairy farms, despite the county having only 50 dairies. 

A sign opposing Measure J in Sebastopol, Calif. on Nov. 3, 2024. Sonoma County voters are being asked to ban concentrated feeding operations in the county, a decision that could result in similar bans across the state. (Sarah Stierch via Bay City News)

“The ‘No on J’ campaign outspent the ‘Yes on J’ campaign by a ratio of 8-to-1. They raised over 2.2 million dollars, drawing in large contributions from Perdue and other factory farming corporations, as well as from trade groups,” the statement said.   

The coalition plans a protest on Saturday and a community discussion on Nov. 15. 

Tagged: animal farms, animals, ballot measures, campaign, Direct Action Everywhere, farming, farms, Measure J, protests, resolution, Sonoma County

Ruth Dusseault, Bay City News

Ruth Dusseault is an investigative reporter and multimedia journalist focused on environment and energy. Her position is supported by the California local news fellowship, a statewide initiative spearheaded by UC Berkeley aimed at supporting local news platforms. While a student at UC Berkeley’s Graduate School of Journalism (c’23), Ruth developed stories about the social and environmental circumstances of contaminated watersheds around the Great Lakes, Mississippi River and Florida’s Lake Okeechobee. Her thesis explored rights of nature laws in small rural communities. She is a former assistant professor and artist in residence at Georgia Tech’s School of Architecture, and uses photography, film and digital storytelling to report on the engineered systems that undergird modern life.

More by Ruth Dusseault, Bay City News

Local News Matters brings community coverage to the SF Bay Area so that the people, places and topics that deserve more attention get it. Our nonprofit newsroom is supported by the generosity of readers like you via tax-deductible donations to Bay City News Foundation.

FIND MORE STORIES

  • Local News
    • Featured News
    • Bay Area News
    • Marin News Matters
    • Santa Clara County News Matters
    • Mendocino News Matters
    • Stockton News Matters
    • Equity Ripples
    • Amplifying Voices
    • Inspire Me
  • CA News
    • California Currents
    • California Local
    • KQED
  • Election Results
  • Crime, Justice, & Prison News
    • Inside/Out
    • Crime & Public Safety
    • Prison News
  • The Big Issues
    • Living Longer & Aging in the Bay Area
    • Housing & Homelessness
    • Public Health
    • Environment
  • Arts & Culture
    • Arts & Entertainment
    • Bay City Books
    • Travel
    • Bay City Sketchbook
  • Education & Youth Voices
    • Education Matters
    • Youth Voices
    • Contra Costa Youth Journalism
  • Technology, AI & Innovation
    • Experiments with AI
    • Science, Nature & Technology
    • Data Points
  • Special Projects
    • Audio Files
    • Bay City Beat
    • Listen In Marin
    • Remember When
    • Talkers
    • Trailblazers
  • About Us
    • About Our Staff
    • About Our Board
    • Bay City News Internships
    • Frequently Asked Questions
    • Newsletters
    • Bay City News … in the News
    • Sponsorships and Advertising
    • Write for Local News Matters
  • BCN Wire Clients

Follow us

Twitter: @baynewsmatters
Instagram: @baynewsmatters
Facebook: @baynewsmatters

Local News Matters
  • Facebook
  • Twitter
  • Instagram
  • RSS

Bay City News Foundation
(510) 251-8100
newsroom@baycitynews.com

Staff Page

Terms of Use

FIND MORE STORIES

  • Local & Community News
  • California News
  • Politics & Civic Engagement
  • Crime, Justice, & Prison News
  • The Big Issues
  • Arts & Culture
  • Education & Youth Voices
  • Technology, AI & Innovation
  • Special Projects
  • About Bay City News
© 2026 Connecting audiences with quality, local news Powered by Newspack

Sign in

Or

Sign in by entering the code we sent to , or clicking the magic link in the email.

Forgot password
Continue Set a password (optional)

Terms & Conditions. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Gift this article

 

Loading Comments...
 

    Complete your transaction