The City of Santa Rosa is inviting the public to provide input in improving wayfinding signs in the city’s downtown area.
The city is amending its existing sign ordinance — Zoning Code Section 20-38-040 (U) — specifically focusing on wayfinding signs in the Downtown Courthouse Square area. These signs play a crucial role in guiding the public to various locations and amenities within the city.
As part of its effort to update its guidance on wayfinding signs, the city is asking the public to participate in a brief online survey, available in both English and Spanish. The survey comprises eight questions designed to gather the community’s thoughts and preferences on wayfinding signs.
Community members may also contact City Planner Christian Candelaria at 707-543-3232 for any additional information or to provide additional feedback.
In June 2023, the city’s Planning and Economic Development Department launched a pilot program in the Railroad Square area to gather public feedback on commercial wayfinding signs. The program is temporary and slated to last for up to one year.
During this period, the city is actively engaging with the public to create an ordinance that will introduce proposed changes to the wayfinding sign regulations. The signs in question are currently located at key intersections within the Railroad Square area.
The updates to Santa Rosa’s wayfinding sign ordinance are essential for establishing standards for the temporary wayfinding sign program and the possibility of transitioning to a permanent solution, the city said.
These updates will also define the guidelines for any future wayfinding signs in the downtown area, the city added.
More information is available on the city’s website.