Elon Musk changed San Francisco-based Twitter’s logo from a blue bird to X on Sunday, resurrecting a brand that Musk developed years ago, before someone bought his X.com company that eventually became PayPal, a California State University East Bay professor said Monday.

Professor of communication Grant Kien said Musk was going to build an everything app like China-based WeChat. That was before he purchased Twitter.

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Keith Burbank is currently a fulltime reporter covering Alameda County and Oakland news for Bay City News. He has also worked on the Data Points project for Local News Matters, finding trends and stories about the region through data. In 2019, he was a California Fellow at the USC Annenberg Center for Health Journalism, producing a series about homeless deaths in Santa Clara County. He worked as a swing shift editor for the newswire for several years as well. Outside of journalism, Keith enjoys computer programming, math, economics and music.