East San Jose cultural district nears funding goal; project could help spur local economy

AN ORGANIZATION DEDICATED to revitalizing a segment of East San Jose is close to securing its multi-million dollar goal.

The plan, dubbed La Avenida, has been in the works for a year and a half and aims to establish a cultural district next to the School of Arts and Culture. The project aims to fuel community and economic development, and has raised more than $21.2 million of the $25 million needed to build out the area along the Alum Rock Avenue corridor.