San Jose State partners with city in campaign to stop brain drain 

San Jose State University and San Jose City Hall are partnering in a bold endeavor—a marketing campaign to help students feel more connected to the city and keep them local after graduation.

They are each investing $100,000 in a citywide branding strategy and student fellowship program to create an easier path to employment for students interested in public service. Mayor Matt Mahan first talked about the idea in a June 9 social media post.