THE CITY OF Benicia’s deal with a company that collects aggregate location data about residents and visitors in town has raised questions for some about privacy and prompted a call for an independent advisory board to oversee technology purchases that utilize such data.
On Dec. 19, the Benicia City Manager’s Office purchased a year-long contract for $20,000 with Placer.ai, a location analytics tech company that tracks foot traffic in any given region. The company gathers data taken from cellphones to determine analytics about how many people visit a location and where they came from.
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