A new Stanford University study shows that 40% of beverages seen in movies are alcoholic drinks and characters on the silver screen eat so poorly that they failed federal recommendations for saturated fat, fiber and sodium.

Researchers launched the study because they wanted to find out why consumers don’t eat healthier when they know they should. So they looked at an influential force in American popular culture — movies — to see how films depict foods and beverages on-screen to the public.

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