Concord funding gift cards as incentive to shoppers to buy from local merchants

To encourage Concord residents to shop locally this holiday season and give merchants a much-needed shot in the arm during a COVID-19-ravaged economy, the city of Concord and the Greater Concord Chamber of Commerce have teamed up for the “Shop Concord” program, boosted by $10,000 worth of gift cards paid for by the city.

Through the program, shoppers who buy a $50 gift card through the Shop Concord program will also receive a free $25 gift card.