April 1 is National Census Day in America and despite an unprecedented investment and organizational effort, California’s initial response rate is coming in below the national average.

Every 10 years on April 1, the U.S. Census Bureau is charged with taking a snapshot of America by attempting to count every person living in the country on that date.

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Kiley Russell writes primarily for Local News Matters on issues related to equity and the environment. A Bay Area native, he has lived most of his life in Oakland. He studied journalism at San Francisco State University, worked for the Associated Press and the former Contra Costa Times, among other outlets. He has covered everything from state legislatures, local governments, federal and state courts, crime, growth and development, political campaigns of various stripes, wildfires and the aftermath of Hurricane Katrina.